We’re Expanding to Minocqua!

We are excited to announce that we have acquired Stengl Marine in Minocqua, Wisconsin!

Getting to Know Stengl Marine

Known for its exceptional dealer service, Stengl Marine has served boaters in the Minocqua area for 45 years with leading boat brands, MasterCraft and Barletta, and exceptional repair and storage services.

“This acquisition is an important step in our growth strategy and aligns with our mission to provide opportunities for more people to enjoy the lake life,” said Bill Gage, Jr., third-generation Owner and CEO of Gage Marine. “Stengl has a tremendous reputation, and I’m thrilled to have their team continue to serve the Northwoods market, including Bill Stengl as General Manager. The combined power of Stengl’s current customer base, outstanding service, and Gage’s additional brands create a powerful team giving Northwoods boaters a wider selection of boats to buy to enjoy the lake life.”

Additionally, this acquisition marks the culmination of an amazing 45-year career for Stengl Marine founders Jim and Chris Stengl. Jim and Chris have worked side by side from day one to build Stengl Marine into one of the leading marine dealerships in Wisconsin. Their commitment to customer service and passion for the lake lifestyle is evident in everything that Stengl Marine does.

“After being approached by Gage Marine, we were excited about the potential combination of our two family-owned companies as Gage’s reputation for extraordinary customer service is well-known in the industry,” said Bill Stengl, General Manager of Stengl Marine. “Gage Marine’s mission of providing an unmatched lake life experience, combined with ensuring their dealership is the best place to work in the industry, align perfectly with our way of doing business. This acquisition allows us the opportunity to continue our long-term growth plans while maintaining our focus on taking exceptional care of our customers and employees in a way that only family-owned businesses can do.”

“Over all these years, Chris and I have been so fortunate to work with so many awesome customers and employees. It is so gratifying to see the growth and success of our business over the past several years, and we’re excited to see where Gage will take it from here,” said Jim Stengl, Founder and Owner of Stengl Marine.

Bill Stengl adds, “We are so excited for Jim and Chris to be able to have the time to enjoy their many interests outside of work, and we are committed to honoring their legacy in everything we do.”

Gage Marine Growing in Minocqua

Upon acquisition, Stengl Marine, located at 8019 Highway 51 South, Minocqua, will become Gage Marine, Minocqua. We will continue to sell MasterCraft and Barletta boats as well as begin offering Chris-Craft boats. We are excited to explore the beautiful lakes of the Minocqua area and bring the Gage Lake Life to Northwood boaters.

“Stengl is a strong strategic fit with a complementary product offering and a passion for providing great service,” said Bill Gage. “We will work together to ensure this combination supports our customers and benefits the community.”

Lake life begins with Gage