About Us
Lake Life Begins with Gage! Gage Marine operates six businesses in the Lake Geneva area: Lake Geneva Cruise Line, Gage Marine Boat Sales & Service, Gage Marine Pier Services, PIER 290 Restaurant, Lake Life Catering, and the Lake Life Store.
Lake Geneva Cruise Line
Lake Geneva Cruise Line offers the best way to get on the waters of Lake Geneva. Explore the beauty, the architecture, and the scenery of the lake from one of our eight beautiful boats. Charter any of our boats for your next family party or corporate outing for a unique and memorable experience.
Gage Marine
Gage Marine has been a trusted name in the boat industry since 1873. With two locations serving the Lake Geneva and Minocqua areas, our dedication to providing unparalleled boat service, customer support, and top-quality products has made us the go-to destination for boaters of all experience levels.
PIER 290
PIER 290 is Lake Geneva’s only lakeside restaurant offering guests an upscale, casual American menu. Guests can visit by boat, enjoy a delicious meal, cocktails and live music and have an unobstructed view of the water.
Lake Life Catering
Founded in 2019, Lake Life Catering helps Lake Geneva locals and visitors celebrate life’s special moments in style! Whether at your place or ours, our event coordinators will assist with choosing the event space, selecting the menu, and confirming all the details for a perfect event. Let our family serve your family and make unforgettable memories together by the lake!
Lake Life Store
Rebranded in May 2020, our Lake Life Store has been committed to capturing the magic of Lake Geneva through a wide range of apparel and home décor options. After all, the only thing better than a day at the lake is a way to remember it forever!
Lake Life Begins with Gage
Together, Gage Marine, Lake Geneva Cruise Line and PIER 290 provide opportunities for residents, visitors and guests to enjoy the Lake Life, even if they don’t have a home on the water. Lake cruises, Boat Club, In/Out Valet service and lakeside dining at PIER 290 all provide you with Lake Life all year long.
We welcome you to come visit us — at our Delavan showroom to check out the latest model boats, at Lake Geneva Cruise Line in downtown Lake Geneva for a lake cruise, and at PIER 290, where you can get your toes in the sand and a drink in your hand.
